I’m Silja, based in sunny Los Angeles, originally from Germany. I spent most of my 20s building and scaling my own DTC brand, leading our creative strategy for 8 years when creative strategy wasn’t even really a role yet. When covid hit our supply chain hard in 2021, we made the difficult decision to close the business. I started traveling shortly after, knowing one thing for sure: I loved the work I had been doing and that journey eventually led to building She Said Creatives, where I now help other brands grow through thoughtful, performance-driven creative strategy.